The Indian market is ripe for electric vehicles, particularly EV scooters and e bikes. The number of electric mobility company in India is constantly on the rise and many e bike manufacturers are rapidly growing to gain market share by creating an electric scooter dealerships and e bike franchise networks. In order to help manufacturers and their electric scooter dealers recommend better goods for maximum customer satisfaction, it is currently crucial to evaluate consumer behavior among those who have purchased battery scooters or electric bikes.
Evaluating the value of smart scooters or e bikes in India
The world people live in here or more specifically the planet itself is struggling to survive under man-made threats, and as per analysts, it would need everybody’s effort to fix some big environmental issues that threaten all including the planet. The impact of pollution is by far the most disastrous as air quality plummets and gives rise to global warming and climate change.
At this point, governments from a number of countries are looking at electric vehicles since they have zero emissions, which means no pollution. India has an audacious intention to totally phase out internal combustion engines (ICE) vehicles in the near future, making it more crucial to comprehend how effective EVs, particularly EV scooters or e bikes, are.
6 reasons why e bikes and EV scooters are highly valued in India
A. Well, first of all, battery scooter prices or e-bike prices are steadily declining as a result of increased innovation and manufacturer capabilities expansion. Additionally, battery scooters' reasonable prices are more enticing to buyers.
B. Secondly, smart features that were never included or made available with standard petrol scooters or bikes are now all over smart scooters. Smart features improve riding satisfaction while simultaneously enhancing security and safety.
C. The majority of the current generation of EV scooter models are lightweight, making them very easy to drive in congested areas or through tight streets. In these circumstances, riders have plenty of room to maneuver their e-scooters quickly.
D. Given that people in India are already dissatisfied with the escalating cost of petrol and diesel, electric two-wheelers are offering riders more savings. Additionally, two-wheeler EVs don't need as much maintenance because they have fewer rotating parts than ICE bikes and scooters, which are more prone to wear and tear.
E. Electric scooters are the best form of intra-city transportation for Indians because they not only save money but also make traveling easy and quiet.
F. And finally, but certainly not least, electric vehicles can be quickly charged wherever you like, whether that be at home or at a charging station. People tend to benefit greatly from the increasing number of charging stations in India, especially when they encounter a dead battery in the middle of the road. This is because more charging stations means a stronger EV infrastructure and ecosystem balance.
How adoption of smart scooters affecting consumer behavior in India?
For business owners and commercial businesses, consumer behavior is extremely important. Consumer behavior is frequently investigated in behavioral science to comprehend how consumers' mindsets change over time, whether it's after selling a product or before purchasing one. Although individual choice and product features are typically determining factors in consumer behavior, other elements such as community, attitude, expertise, and capability all play a role.
Because electric vehicles are a fundamentally new sort of mobility that intends to replace established modes of petrol/diesel vehicles, customer behavior is critical for both manufacturers and the government, which has a larger desire to phase out petrol/diesel vehicles.
More can be learned from the following examples.
If you have ten friends, and each of them has acquired an electric scooter or battery bike, it is likely that you will also seek the adoption of an e-scooter or e-bike. In this situation, your behavior has shifted in response to your friends or, more specifically, the community in which you live.
Another example of expertise-based consumer behavior is that taught individuals always come first when embracing EVs in the twenty-first century because they either know the dangers of ICE vehicles and pollution or they know how EVs may save them money.
So, is customer behavior in India shifting when it comes to purchasing electric vehicles? According to most current polls and research, the increased sales of electric vehicles, particularly battery scooters and electric bikes, are mostly due to a shift in customer behavior.
A. For starters, people are driven to EVs because they are cost-effective in the long run and do not require expensive fuel. EVs are powered by batteries, and electricity may cost consumers as little as Rs. 100-200 per month, compared to Rs. 2000-3000 for petrol.
Did you know that battery scooter price is consistently reducing? You can get electric scooters below 80000 from many brands. AMO Electric Bikes high-efficiency and lightweight e bikes are making an impressive impression on consumers. E bikes and smart electric scooters from AMO are also added with better electronics/sensors and are available in all AMO electric bike dealerships across India.
B. Second, individuals who have used an EV scooter or a battery bike for a long time realize the value of these e-mobility devices. This customer can be an influencer to someone who is simply fed up with pollution or the growing threat of global warming.
C. Third, the growing popularity of electric vehicles is putting pressure on the government to improve India's charging infrastructure. The entire country is expected to have an extensive network of charging stations, battery swapping stations, and electric roads/lanes within the next 5-7 years. Consumer behavior is once again influenced by this expanding infrastructure. Customers can now purchase a battery scooter without worrying about range anxiety.
Remember, there were times in the past when people couldn't buy iPhones, but fast forward to 2022, and practically every middle-class household has at least one iPhone. The same is true for electric vehicles, and shifting customer behavior will be critical in establishing a larger market for electric vehicles.
According to analysts, India will become a worldwide EV hub in the next 7-8 years. The government has plenty of resources, and if it merely studies consumer behavior analytics more thoroughly, the domestic EV industry will flourish. The bottom line is that most Indians are purchasing EVs as a result of some influence on consumer behavior, and experts feel that price reduction has been a big influencer. If you want to buy scooter online or want to see the electric bike price list, you can use Google or go directly to websites of manufacturers like AMO Electric Bikes (test ride here)
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